PPC Landing Pages: The End of the Line -- Or the Beginning?
Amateur PPC advertisers ignore the importance of landing pages entirely. Sophisticated advertisers know that PPC landing page design and testing is at least as important as building and optimizing great ad groups with great ads.
Expert PPC advertisers realize that PPC landing pages have more impa
Keyword Cannibalization and How to Handle It
Keyword cannibalization (no matter how awfully terrifying it may sound) is a widely-spread website internal information structure problem that occurs when multiple subpages are (heavily) targeting one and the same key term.
Getting the right kind of links
Jeremiah Andrick from the Microsoft Live Search team gives tips on how to get “the right kind of links" and warns about the issues found with link exchanges.
Why SEO For Profit Must Target Groups Of Keywords
For a while now I have been pushing away from monitoring specific keyword pharse ranking in favor of overall traffic reporting through analytics. The reason for this is because specific keyword rankigns are meaningless.
Marc Nunney writes an article reinforcing this statement. He usese google ana
7 Signs Your PPC Campaigns Needs Optimization
Are you getting the most from your pay per click (PPC) campaigns? How would you know? Are you as efficient at getting clicks and converting visitors as you would be carrying water with a leaky bucket?
SEO Dreams are Made of This
One major single factor that affects rankings from a page point of view: targeting. This isn't a specific tag that you can add to a page, but more importantly several areas.
Maintaining Your Company's Image in the SERPs
All large companies suffer from bad press. Many times, these articles are incorrect, one-sided, or an attempt to damage the top player in a market. If a significant publisher posts such an article, it can end up near the top of the search results for that company.
30 Pay-Per-Click Definitions Every Advertiser Should Know: A PPC Terminology Glossary
Amber with PPCHero.com has compiled a PPC language reference guide. Most definately usefull for those that are just beginning to look into PPC.
SEO Link Building Fundamentals
Link Building is one of the biggest SEO tasks. It can often be confusing and difficult to come up with ideas of how to get started. Let's explore a couple of different techniques for using Yahoo Search to help you find some juicy targets by looking at your competitor's links.
Micro-Site Strategy for Link Building and Brand Awareness
Creating a network of micro-sites for the sake of link power manipulation is a controversial technique; hence it has become risky to interlink your own websites even for very “white hat” purposes (e.g. to let your readers know about your other relevant sites). Nonetheless, link building with micro-s
The Universal Mastery of Video Content
Video results sit at the top of the universal heap. They draw the user in with an image, provide instant gratification, and require no reading. They're also great lead-ins for your target Web site. Let's walk through the proper way to optimize video content for universal search.
PPC Bidding Strategies: Prudence vs. Aggressiveness
When you start a new PPC campaign, is it better to start out with low bids, and then gradually increase them to gain better position, more clicks and better ROI? Or is it better to start out with high bids, and then lower them over time to obtain optimal cost per conversion?
The Difference Between Crawling and Indexing
The terms crawling and indexing (and indexing's cousin, caching) are frequently used together, but you should not consider them synonyms.
Exact definitions probably differ from person to person, but following is how Erik Dafforn explains the processes.
30 one minute ways of optimising your website for more traffic and higher sales
This list of 30 really “quick and clean”, mostly one minute fixes will enable you to give Google plenty of these so called “signals” it needs as well as the clues your visitors need to find what they want and ideally also to buy.
SEO is About Communication
Communication is defined as: a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior.
Don’t ever forget that SEO is about communication and the search engine is merely the medium to reach your desired recipient.
Build Your Reputation, Traffic & Links via Social Media Q&A Sites
Social media has opened up many avenues to many people and has brought forth a new level of communication. People now lean on the social media for support networks, feedback, counsel, research, conversation, and more.
When, Why and How to Construct a Meta Description Tag
Meta description tags get a bad rap. They are often either considered to be more valuable than they really are, or dismissed as near irrelevant. The truth is that the meta description can be useful but it's on the lower rung of importance when it comes to the on-page elements considered by the searc
Search Friendly, Unfriendly and Meh-Friendly Links
Building a website gives you a lot of options when it comes to how to set up your internal linking structure. Different areas of your site or web pages may require different linking strategies, but regardless on what kind of internal linking strategy you implement, you want to make sure that it help
Three Easy Ways to Fix Broken Links and Stop Unneccessary Visitor Loss
One of the easiest ways to lose visitors from your site is through broken or invalid links. In business, it is pretty much well known that it requires less of a financial investment to keep a customer than it does to acquire a new one. The internet is really no different. Once you get a visitor on y
Eight Keyword Research Mistakes That Are Costing You Money
Almost all online marketing has its foundation in keywords. The words you buy in pay per click, the terms you target for organic, the phrases you focus on in your images and videos, all depend on making good keyword choices up front. It takes time and resources to do keyword research properly.
How Search Engines May Substitute Other Search Terms for Yours
When you search for something at a search engine, the search engine might not just try to find pages on the web which match the keywords that you searched with, but may first try to expand upon those keywords by finding similar or related terms.
Same-Site Duplicate Pages at Different URLs
A search engine doesn’t want to index the same page on a site more than once, but it happens, and often other pages of a site don’t get indexed while others are indexed multiple times uder different URLs.
SEO Those Descriptions
Some website owners believe that achieving high Google rankings is all that is needed for success. That is important but what really counts is the proportion of keyword searchers who then click on that highly ranked item and convert into purchasers. By ensuring the item is described with an attracti
What is Your Social Media Marketing Strategy?
Type in “social media marketing” into Google and you’ll get about as many search results (23 million) as there are social media tactics being promoted. As with any type of marketing, social media promotions center around matching content with interested audiences as well as stimulating conversation
Why Do The (Good) SEOs Cost So %&*# Much?
Diane Aull was talking recently with a friend who's been trying to hire an SEO to work on her company's website. Her friend was surprised at the high cost of those SEO companies that Diane had referred as 'good' SEO companies.
Tracking and Analytics 101
Frank Watson goes over the terminoligies and the definitions used in web based analytics.
4 Ways Google AdWords Can Increase Small Business Profits
Small businesses face unique challenges. Small business owners don't have a ton of time to constantly monitor campaigns. Time is money. Every dollar and every minute invested needs to provide a ROI (define). Small-scale budgets are typically $500 to $1,000 per month for AdWords.
The Theorem of Four SEO Influences
Michail Martinez writes about The Theorem of Four SEO Influences:
1. You do something with your site
2. Someone else does something with their site
3. The search engines do something with their data
4. People search for something different
SEG Bootcamp: Robots.txt File
Robots.txt files are often mentioned as being an important foundation of a search friendly web site. To site owners and small businesses who are new to search marketing, the robots.txt file can sound daunting. In reality, it's one of the fastest, simplest ways to make your site just a little more se
Are You a White Hat or Black Hat Web Analyst?
If you thought the world of web analytics was all page tags, unique visitors and sugary sweetness, you're wrong. You need to know: are you a White Hat or Black Hat web analyst?
7 Types of Blog Posts Which Always Seem to Get Links and Traffic
Skellie posts 7 content methods that seem to work wonders on social media while also generating a lot of grassroots in-bound links.
Top 11 Link Baiting Guides That Everybody Ought To Read
Link baiting in its broad term is to produce a link worthy content, video or even images, which would in turn give you massive amount of one-way inbound links (IBLs).
Using Paid Search For Branding
Don’t underestimate the branding power within paid search advertising! Repetitive exposure to brand messaging through your PPC ads can go a long way in building brand confidence in your customers.
Wherefore Art Thou SEO?
Having patience in the SEO process, from agency selection to search indexing, will ultimately lead to a stronger site -- one that both drives traffic and stands the test of time. So isn't it worth it to be picky?
6 Ways to Get Your Visitors To Contact You From Your Contact Us Page
Shoppers are often hampered if they don't feel they can get a hold of a real person or are limited in their contact options. With all other areas of the site working, a bad contact us page may cause someone to think twice about purchasing with you altogether.
9 Ideas for Blog Posts When You Are Stuck
If you are the type of blogger who writes daily then it becomes important for you to post consistently because your readers begin to expect that from you. However, what do you do when you're fresh out of ideas and still want to get something valuable out to your readers?
Link Baiting: Do you control the link flow or do you 301 it all?
Using a 301 on a page that has been generating links in the past is -in my opinion- not the way to go (and can even be dangerous.
12 Basic Link Building Tactics For Beginners : The Ultimate SpiderBait
Give more than expected and people will link to you from across the web. According to the compilation of EVERY link building technique out there, I have come to conclude the following tactics as the most far reaching and over-arching techniques a webmaster/SEO/SEM can do.
Moving Site to a New IP: How to Prepare
When you move a site to a new IP or host, you're really not going to have to worry about too much since JohnMu, Google's newest acquisition from the forums, has laid out what is necessary before you proceed:
9 (+1) Tips For Writing User-Friendly Content
Content weighs heavily both in terms of how users interact with your website as well as how visitors (both human and search spiders) are able to determine what you offer and what each page of your website is about. While solidly optimized content is important for search engine rankings, considering
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